[The project is still in development]
Floppy Totaal is the first festival in the world entirely devoted to contemporary floppy disk culture and art. Starting out as a singular event in 2014 by Niek Hilkman. I join the project in 2017 to work on the visual identity, work on promotion and help co-organizing the event. It is now a two-day international festival in Rotterdam NL, with contributors from across the globe showcasing recent developments in the field by means of lectures, workshops, performances and installations.
We are looking into the possibility to moving it from not just a festival, but into a organisation for contemporary floppy disk culture.
For the event, I want to create a contemporary design for the festival. At Floppy Totaal there are many different layers of discussion, and to illustrate that I used a floppy disk diagram. For the colours, dark blue is used as a reference to old floppy disk packaging. The red exist as contrast colour and the yellow grid is a reference to computer visuals of the 80s and 90s. For the typefaces, Audimat-Mono is used in print and Robo Mono is used for the website